Co-Founder Programme We co-found three products a year for 10 to 15 per cent equity. Next cycle: January 2027. Next cycle Jan 2027 Booking projects from January 2027

Real estate software and CRM development in India: Every property ad needs its RERA number. Your systems should never forget it.

RERA bars ads for unregistered projects, every ad must show the registration number and the authority's website, and Maharashtra also wants a QR code. TRAI now limits follow-up messages after an enquiry. We build CRMs, ad templates and partner portals that carry the right details every time.

  • Free 30-minute call
  • Fixed quote in writing
  • Code you own
The sector

Real estate, in numbers.

Property marketing in India answers to RERA and the state authorities, while buyer leads arrive from portals, ads, site visits and WhatsApp at once.

10%
of the estimated project cost is the maximum penalty for advertising, booking or selling a project not registered under RERA (Ministry of Housing and Urban Affairs, PIB, July 2026).
₹88.90 lakh
in penalties imposed by MahaRERA on 628 projects whose ads left out the registration number or QR code (MahaRERA, July 2024).
What the rules ask of you

The rules shaping your software.

The regulations and standards that change what your systems, website and data handling need to do, each with its date and a link to the source.

01 RERA registration and ads RERA Act 2016, sections 3, 11 and 12 No promoter may advertise, book or sell a project before it is registered. Every ad must show the registration number and the authority's website address. A buyer who loses money because of a false statement in an ad is entitled to compensation. Source
02 Agent registration RERA Act 2016, section 9 Brokers and channel partners must register with the state authority before selling units in a registered project. They must quote their registration number in every sale they help with. Source
03 MahaRERA QR codes on ads since 1 August 2023, tightened April 2025 In Maharashtra, every project ad needs a QR code that links to the project's MahaRERA page. Since April 2025, the registration number and website must be at least as large as the largest contact detail in the ad. The QR code must sit in the top right corner, and penalties go up to ₹50,000. Source
04 TRAI rules on follow-up calls and SMS amended 18 September 2026 Messages sent because a buyer made an enquiry are allowed for only seven days, and the enquiry must be kept on record. Promotional calls must come from the 140 series, and auto-dialled or AI voice calls must be declared to the telecom operator in advance. Source
05 DPDP Act 2023 and DPDP Rules 2025 most duties due from May 2027 Buyer leads from portals, ads and site visits are personal data. You need a clear notice for each purpose, reasonable security and a way for buyers to see, correct or erase their data. Penalties go up to ₹250 crore. Source
What we build

What we build for real estate developers, builders and brokers.

01 Lead CRM for every portal Leads from 99acres, MagicBricks, Housing.com, your ads and your website in one CRM, through the lead feeds each portal offers. Duplicates are merged and every lead's source is kept.
02 Site visits and WhatsApp follow-ups Site-visit booking with reminders, follow-ups on the WhatsApp Business Platform after opt-in, and a timer that stops enquiry-based messages when the seven-day window closes.
03 Channel partner portals Partner sign-up that records each broker's RERA registration number, lead registration that settles who brought the buyer, and commission tracking both sides can see.
04 Ad and brochure templates Templates that always print the project's registration number and the authority's website, plus the QR code in Maharashtra. Size and placement follow the rules, and an ad cannot go out without them.
05 Bookings and payment schedules Unit inventory, booking forms, demand letters and payment tracking linked to construction stages, with a buyer login to see their own account.
Free 30-minute call

Not sure where to start? Talk it through with an engineer.

Thirty minutes with a senior engineer, free and with no obligation. Bring the problem, not a brief.

What we will not claim.

We do not register projects or agents, we are not approved by any RERA authority or property portal, and no software makes an ad compliant on its own. Your lawyer checks your ads and sale agreements. We build CRMs, templates and records that carry the right details and show what was sent, to whom and when.

Sources: Ministry of Housing and Urban Affairs, Implementation of RERA Act, 2016 (PIB, 30 July 2026); Haryana RERA, text of the Real Estate (Regulation and Development) Act, 2016; The Realty Today, MahaRERA makes QR code and registration number mandatory in ads (April 2025); Storyboard18, MahaRERA penalises 628 projects over QR codes and registration numbers (July 2024); TRAI, TCCCPR Third Amendment Regulations 2026 (PIB, 18 September 2026); MeitY, DPDP Rules notified (PIB, 14 November 2025).

Real estate questions

Frequently asked questions.

Can you add our RERA number and QR code to every ad automatically?

Yes. We build ad, brochure and landing page templates that pull the registration number, the authority's website and, for Maharashtra projects, the QR code from one project record. Nothing can be published with those fields empty. Your team still checks the final ad, and we keep a copy of what went out.

Can you bring all our portal leads into one CRM?

Yes. Most portals offer lead feeds, email alerts or exports to paying advertisers, and we connect to whichever your plan includes. Leads from 99acres, MagicBricks, Housing.com, Google and Meta ads and your website land in one place, with duplicates merged and the first source kept for reporting.

What changed for follow-up calls and messages in September 2026?

TRAI's amendment of 18 September 2026 allows messages based on a buyer's enquiry for only seven days, and the enquiry must be kept on record. Auto-dialled or AI voice calls must be declared to the telecom operator first. We log each enquiry and stop automated follow-ups when the window closes.

Can you build a channel partner portal?

Yes. Brokers sign up with their RERA agent registration number, register leads, book site visits and track commission. Clear lead ownership rules stop disputes over who brought the buyer. Developers see every partner's pipeline, and each partner sees only their own buyers and payouts.

Still have a question? Call +91 99966 88404 and speak to an engineer.

Property marketing that carries the right details every time.

Thirty minutes with a senior engineer, free and with no obligation.

Or call us+91 99966 88404

What happens next

  1. A free 30-minute callWith a senior engineer, at a time that suits you. No obligation.
  2. A short discoveryWhat it covers is agreed in writing before it starts.
  3. A written scope and a fixed quoteIn rupees, with any GST shown separately, before you commit to a build.

A senior engineer replies within one working day, in Indian business hours (IST).

Cookie preferences

Choose which cookies we may use. You can change this at any time using the Cookie settings link at the bottom of every page.

Strictly necessary Always on

Keep the site secure and working, and remember this choice.

Count visits and show which pages are useful, so we can improve the site. Google Analytics.

Measure our advertising and show relevant ads on other sites. Google Ads, Meta and LinkedIn.

Cookie Policy · Privacy Policy