One of the key reasons that a company will redesign their website is to attract more followers and increase engagement. The success of your website redesign depends on the changes you make.
Sometimes, a little tweaking around the edges is all that’s needed to improve it. Other times, a whole new site with many long hours of work have been spent just to create something more effective for visitors.
To get the right design for your website that coincides with your vision, it is important to have a clear idea of what you want from your redesign.
Times have changed. If you want a visitor to the site you’re designing now to connect with your brand, they need only visit for seconds, not minutes. To keep them interested they’ll need opportunities for interaction in between pages. The perfect customer experience on a website is crucial, and redesigning your site helps keep it up to date.
Today, we want to share with you some of the benefits that come with a website redesign. One area where it can really have an impact is in boosting your traffic.
What Is Website Redesign?
A website redesign is when a company decides to improve the way their online presence looks. The reasons can vary but it usually involves changing elements of the design, functionality or page structure.
There are plenty of reasons why companies do this. It might be because they want a fresh look and feel that will attract new customers and keep current ones interested, or it could be that the site they have now is not meeting their needs and a change is needed.
For redesigns, any type of page or element can be changed, from overall sections like the home page design to smaller components like fonts and colours. The only real way to tell if your website has been redesigned is by looking at it.
What Are The Reasons To Redesign Your Website?
Considering a website redesign? Here are some reasons why your company should consider redesigning their site.
To Attract More Traffic
A high-quality web design with an attractive appearance can help to draw in more visitors. Of course, the content on the site needs to be compelling too, but it’s certainly true that not everyone will stick around if your website isn’t appealing.
Incorporating design elements like fonts, colours and imagery that are popular with today’s visitors can bring in more traffic.
It may also be necessary to eliminate some of the old content on your site which will make way for fresher information and articles that help you stay current.
To Improve User Experience And Interaction
If you have an outdated website, it may not be meeting your needs anymore. Your customers may have trouble finding the information they need or may struggle to get around the site because it’s so cluttered.
You can also lose traffic if your pages take too long to load on a mobile device and don’t look good on those smaller screens.
A site redesign can help to solve these issues by making it easier for people to find what they are looking for and interact with your business.
It also helps if you can manage the transition from old pages to new ones without leaving customers feeling like they’ve been dumped into a website that doesn’t really belong to them anymore.
To Improve Navigation
When you visit a website, you expect to be able to get around it easily and find what you need. If the design of your site is not well-designed for the purpose, getting from one page to another can be confusing or difficult.
Redesigning your site can help to straighten out navigation issues so visitors know where they are on the site and how to get around.
To Adapt To Mobile Devices
If you want to be accessible to as many visitors as possible, having a website that looks good on mobile devices is important. The page load time can also have an impact on those who are browsing from their phones.
Keeping your site optimized for different screen sizes will help to ensure that it looks and works the way you need it to.
There are plenty of other reasons why companies choose to redesign their site. Unless your old site is actually failing in some areas, a redesign can be helpful for improving efficiency and drawing in more traffic.
Is Your Website Redesign A Success?
A website redesign will work for you if you are able to update the site with content that is current, easy for visitors to find what they need and works well on mobile devices.
A redesign may not make a difference if your business is already successful, but it can certainly help to keep your company growing as new audiences discover your website.
When the site is full of interesting and useful information, people will keep coming back to visit. And as long as you are keeping your virtual storefront stocked with some great products or services, your company should be able to maintain an online presence that works for everyone involved.
How To Redesign Your Website
Start by looking through your site and noting any issues which may need to be addressed. Conduct an audit of what your business needs from its site and how this can be incorporated into the design.
Work with a web designer who will understand your brand and create a new layout that will work for you. This could include adding or updating design elements, incorporating new content or
changing the navigation to better suit your customer’s needs.
It may also be a good idea to get an outside opinion before you make any final decisions about what changes should be made. Your customers and other visitors will likely have suggestions too, so give them a chance to participate in creating the best website for your business.
To learn more about how to redesign your website, contact us today.
We are a reputed web design agency, offering custom web design and development services for businesses of all sizes. Our team offers expertise in creative solutions to help your business grow by providing you with the best online marketing strategies possible. We also provide hosting services, SEO, mobile app development and other web solutions to help you thrive online.